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茅台新电商平台开业:只卖四种产品 没有普通“飞天茅台”

文章来自:现在时online
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发布时间:2022-03-28 00:23:36
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备受市场关注的茅台电商App平台似已接近上线运营。

蓝鲸财经记者从熟悉茅台的相关人士处获悉,茅台新电商平台隶属于股份公司,试运行阶段采取“新渠道、新产品”方式,将计划投放四种新产品:53度500ml“贵州茅台酒”;53度500ml“茅台1935”;53度375ml“贵州茅台酒”;53度500ml“贵州茅台酒”。

蓝鲸财经记者注意到,普通飞天茅台不在销售名单之列。

据悉,此番不直接投放500ml飞天茅台酒主要是为推进相关平台顺利上线运行,避免市场对飞天茅台酒的过度聚焦和炒作。

另外,相关电商平台也期待能通过系统规划投放产品,实现社会渠道、自营、电商、商超等多元渠道的有机补充结合。

此前,多个自媒体传言,茅台新电商平台上线会对飞天茅台酒市场造成波动,近期茅台酒终端价格走势亦显恐慌情绪。

从掌握的信息看,造成所谓波动的前提似不存在。

茅台新电商平台开业:只卖四种产品 没有普通“飞天茅台”

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